Business Development as fundamental to strategy

The terms ā€œbusiness developmentā€ and ā€œsalesā€ are sometimes used interchangeably. Although strong relationship building skills are a prerequisite of both sales and business development, they are distinct activities with very different objectives. ā€œSalesā€ focuses on immediate commercial pursuits. In contrast, ā€œBusiness Developmentā€ is a long game about building expanding existing markets and venturing into newContinue reading “Business Development as fundamental to strategy”